»We firmly believe that intellectual property ranks as the most valuable asset any corporation can have. This value needs to be comprehensively safeguarded.«
The most effective strategies for protecting intellectual property rights start right at the beginning: by carefully considering the way in which such rights are created and structured.
Once rights have been acquired they need to be appropriately enforced against third party infringers.
Finally, to optimize the value of intellectual property rights, they need to be licensed or sold in or out of the corporation under commercially robust terms and taking into account the various risks and pitfalls that arise in the context of such transactions.
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